Founded in 1935, Samuelson Furniture is a family-owned and operated furniture design and manufacturing company, based out of New Jersey. From internationally-renowned hotels and senior living housing, to luxury dining and amusement park accommodations, Samuelson Furniture offers a tailored experience to meet the needs of their vast and diverse clientele around the globe.
The current owners of the company asked that their branding be brought in to the 21st century, so that they could stand up to the rapidly expanding industry, while still maintaining their rich heritage. Step one was to develop a new logo set for them.
A suite of print deliverables was designed working closely with the sales team, to ensure that they were both polished and functional.
"Some mornings when I arrive early, I walk through the factory across time worn floors. Before the start of the day, I glance up to the rafters. Hundreds of furniture frame parts and patterns collected through the decades hang proudly above."
LAWRENCE CHALFIN (OWNER)
Once the branding had been solidified, the website went under a complete redesign, featuring the same textures that could be found in their workshop and showrooms. A mono-colour palette allowed for the furniture photography to remain the star.
To promote their new house-designed line of furniture, "Phorm", they were also provided with print materials for the sales team to distribute, such as a collection of postcards featuring the photography of the line.
Sales tools, such as their mobile showroom truck were given a refresh to wrap up the project and set them up for success in their new chapter.
